Sngcrunch Case-study

How do you show the world you're a talented artist? Are you feeling anxious and depressed, or are you curious about your career? The answer: Join a music cohort or an Academy. As an artist that wants to show the world your talent, your primary ambition should be a trained academy or cohort to help you sharpen your talent. Sngcrunch music is here to help you.

Why Sngcrunch?

I chose to create a web app with music experts because I have come to realize that most people don't understand the steps to push their career forward, especially in music. In Sngcrunch app, the user goes through a certain stage to gain admission into the cohort and gain access to the world's top mentors. Aside from these if users perform well they have the opportunity to join the SNGCRUNCH RECORD.

Benefits

Music Academy or Cohort is a fantastic event for music lovers. Fame and money are among the advantages attached to this career. Music Academy becomes paramount as it advertises you and increases your chances of being heard across the globe.

The Goals

• To design a platform that adds value to users, to push users to a better mentor and be heard.

• To design an environment that meets user's requirement and improve their experience

My Approach

• Gather UX data

• Create wireframe

• Design high-fidelity mockups

My Role

• User Experience Researcher

• User Interface Designer

• Product Designer

My Design Process

Design Impact

This project is aimed at improving user experience and making them happy. It has a straightforward user flow to navigate through. Which is:

• Register

• Fill out a short form

• Upload short music

• Wait for admission

Key Design Solution And Features

• Widen the funnel: To design sections with important information that would increase awareness.

Journey Map

UX Research

• Project Audit

  I started conducting research about the project's values and goals. Furthermore, an analysis was made on how the project can ignite users to proper mentoring.

  There are two measures considered in my research

  • Match between the system and the real world - Does it give users the experience they need? Can users easily understand the interface? Can users easily use the web app?

  • Efficiency - Does it cater to both experienced and inexperienced users? Can users easily navigate around the platform?

• Competitive Analysis

  I conducted research and found out the competitors and a few of them are - Nigeria Idol, The Voice Nigeria etc. Competition is an important factor to be considered, that puts each brand at its feet to be the best. A competitive analysis was conducted.

• User Personas

  Being a music app, some things are meant to be put into consideration, e.g. age factor, Global user, and so on. It also has to cater to user needs, the main goal is to help newbies take further steps in their career to have a beautiful experience.

  

  Wireframes

  Creating wireframes is very important because it gives me the opportunity to walk through the structure of the web app without getting sidetracked by design elements such as colors and images.

  Key Solution

  • Connect the site's information architecture to its visual design by showing paths between pages

  • Clarify consistent ways for displaying particular types of information on the user interface

  • Determine the intended functionality in the interface.

Adhering to research, I created a Persona, User Journey Map and User Flow.

After all of the research, I identified everything clearly for the user who will use this app. All of these helped me to dive into the project deeply and seamlessly. It allowed me to see quantitative outcomes in order to conduct the project attentively.

High Fidelity Design

User satisfaction is our main priority: to test my app's ease of use and know whether my app meets the client's prerequisites. I directed ease-of-use testing with two personas, and I asked them inquiries and experiences about the design.

Keynote from the usability test

• Satisfaction

• Efficiency

Conclusion

Working on this project was enlightening, I learned how important it is to satisfy user needs, and I have also gained a lot of information on making a user-friendly app.